You‘ve got questions.
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So what is a franchise, anyway?

Franchises can come in many shapes and sizes, and are often structured differently depending on the type of business and the target markets they are pursuing. Fundamentally, a franchise is a business relationship between two entities: the franchisor (parent company) and the franchisee (business owner). The franchisee uses the franchisor’s brand/business name/trademark/systems/processes/etc. that the franchisor provides to the franchisee. In a nutshell, the franchisor provides the franchisee with a “turnkey” business for a fee. The beauty and lure of franchising is that someone else has already worked out the bugs, figured out the systems and processes, and proven the concept to be successful. Therefore, the likelihood of success, while not guaranteed, is greater than going it on your own.

In practice, franchises can take many forms, but they all have the same three elements: common brand, operating assistance or control, and payment of a fee.

Can my business be franchised?

At Apex, we seek out concepts that have a unique/differentiated business model, tremendous economic upside, refined and successful operations, documented systems and processes, a like-minded leadership team, and mass market appeal. As your franchise partner, we are heavily invested in your business, and we only work with a single franchisor in each market vertical. So, if your business meets these criteria it would be worth your while to reach out to us sooner than later. Time is money and since we only accept one concept per channel, those who wait may find themselves on the outside looking in.

What are the advantages of franchising?

The franchise model provides significant advantages for both the franchisee and the franchisor. The franchisee gets a proven business model, professional support, and a documented path to success. The franchisor gets an opportunity to grow significantly and rapidly without the overhead and investment associated with organic growth and company owned locations.

What are the alternatives to franchising?

Not every business is suitable for franchising. If your business is highly specialized, requires professional licenses, or is not yet fully developed, we may recommend a different path, such as company-owned locations, technology licensing, dealer networks, or distribution agreements.

What is the Apex process?

Our process begins with organizational development and strategic planning to formalize the overall development strategy. Once the vision is identified and 5-year growth objectives are set we reverse engineer the managed growth plan to create SMART goals that span the entire development plan. This strategic document acts as an evolving and living blueprint throughout the life cycle of the franchise. The document allows each party to hold one another accountable for execution of specific projects and the attainment of established milestones. Our business model is heavily weighted toward performance, which also serves to align our interests to the interests of our client. We believe in strategic and managed growth. Sometimes moving slow can be the quickest way to moving fast, especially when slow movement includes building a solid foundation.

Thinking of franchising your business or growing your franchise?